Welcome to Alliance Permanent Weight Loss Center

Developed By 

Dr. Bruce K. Branin, DO

We're Here For You

Knowledgeable Expertise

With over 15 years of success and experience Dr Branin creates an individualized weight loss plan that you are comfortable with. This includes prescription appetite suppressants, amino acids with vitamin B12 injections, and an individualized healthy eating and exercise plan, to ensure the best results for you. We will work with you to keep you on track and motivate you to reach your goals. 

We realize that starting to exercise can be be difficult. Exercise is the only way to reduce your body fat and is essential to your success.  If this is an issue for you we recommend that you use a personal trainer. (see Personal Trainer section) 

Individualized Plans

At Alliance we realize that everyone is not the same and we work with you to create a custom program that will meet your specific needs and goals. We are equipped with the knowledge and understanding to provide you with an easy to understand action plan.

We Offer:

  • All Inclusive Program (No hidden charges)
  • Initial Physical Examination By Dr Branin
  • EKG, Blood Work
  • Most Diet Medication and Supplements are Included
  • Free Personal Trainer consultation
  • Ongoing Followup as Individually RequiredFree Initial Evaluation by our Personal Trainer

Our Philosophy

 We do not believe that crash diets with excessively low caloric intake are helpful for long term weight loss, thus, many diet programs have failed to provide patients with anything more than  temporary weight loss. 

 No crash diets or special foods to purchase. We believe that in order to have sustained weight loss, patients need to learn how to shop and eat properly in the real world. 

My Fitness Pal Hacked

Alliance Permanent Weight Loss Center, located in Gainesville, serves clients from all over North Central Florida

Contact Us

Please Take The First Step & Call Today. Ask For Donna For More Information And To Schedule Your Initial Consultation.

Please Download the Forms At The Bottom Of This Page And Complete Them Prior To Your Initial Appointment.

Alliance Permanent Weight Loss Center

4611 NW 53rd Avenue, Gainesvile, FL 32653, US

(352) 371-0301

Alliance Permanent Weight Loss Center

4611 NW 53rd Avenue, Gainesvile, FL 32653, US

(352) 371-0301


Monday - Thursday: 8:15am - 3:15pm

Friday-Sunday : Closed

Program Costs

Results may vary based on each patient’s physical health, diet, exercise, and adherence to the program. Causes for being overweight or obese vary from person to person. This means weight loss results will also vary from person to person. If you are or think you may be pregnant you should not participate in our program, nor should you become pregnant on these medications.

New Laws Regarding Phentermine

Due to the new legal restrictions on the office dispensing of phentermine, all patients will receive a prescription for this medication at every visit. We have made arrangements with Vineyard Pharmacy for a discount price of $15 per prescription. Their address 6500 SW Archer Road, Gainesville, FL